BuzzFeed is beta testing Swarm, which allows advertisers to simultaneously push content through SnapChat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. So reports AdWeek.

A study by the CMO Council has determined that more than a third of chief marketing officers expect digital marketing to account for more than 75% of marketing spending within the next five years. So reports the Harvard Business Review.

With more than 192 million ad block users globally and only six clicks on average being generated for every 10,000 impressions, it’s clear that marketers are failing to produce compelling enough content. So reports Marketing Land.

Company performance resulting from social media marketing has been weak despite a big increase in business spending on such initiatives, according to a survey by the American Marketing Association, Deloitte, and Duke University's Fuqua School of Business. So reports iedp.