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Digital Marketers Missing the Mark

Sunday, Mar 13 2016
CMO Tech
Written by  CMO Tech News

With more than 192 million ad block users globally and only six clicks on average being generated for every 10,000 impressions, it’s clear that marketers are failing to produce compelling enough content. So reports Marketing Land.

The statistics show that marketers need to target customers with pinpoint accuracy, improve the quality of data they obtain, understand clients’ entire journeys by going beyond cookie-based tracking, and create more relevant messages.

Read the full article from Marketing Land.

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