Among chief marketing officers who responded to the survey, only 3.4% said social media contributes highly to their company's performance.
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Spending on Social Media Soars, But Results Lag
Company performance resulting from social media marketing has been weak despite a big increase in business spending on such initiatives, according to a survey by the American Marketing Association, Deloitte, and Duke University's Fuqua School of Business. So reports iedp.
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