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How Publishers Can Respond to Ad Blocking

Saturday, Mar 26 2016
CMO Tech
Written by  CMO Tech News

Publishers have no quick fix for dealing with ad blocking, but enacting long-term strategies can help advertisers get their messages through to Internet surfers, according to speakers at the 4As Transformation conference. So reports AdAge.

For example, the industry needs to address problems that detract from the web browsing experience, such as ads that can easily be clicked on accidentally.

Read the full article from AdAge.

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