Benchmarking is also inadequate with only 48% of retailers having the ability to measure the success of email campaigns.
Estimated reading time: 0 minutes, 18 seconds
Most Brick and Mortar Retailers Haven’t Integrated Customer Technologies
In-store kiosks, tables, and smartphones are critical to creating a compelling shopping experience, but most retailers haven’t integrated the technologies, according to a study by The O Alliance of 150 senior executives. So reports Drug Store News.
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