CMO Tech

CMO Tech (192)

Google Expands its Native Programmatic Buying Offering

Google is moving beyond pilot testing of its DoubleClick network, which facilities native programmatic ad buying, or advertising that features content that is closely related to the content of specific websites. So reports AdWeek.

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More Marketers Embracing Innovation

Marketers are doing a better job of adapting to digital innovation compared to last year, according to a report entitled “State of Marketing Technology 2017.” So reports MARTECH.

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Dashboards Helping to Quantify Social Media Campaigns

In the early days of social media, marketers had no way of assessing the success of their digital campaigns and were unable to provide senior executives with data to support their efforts, but that has quickly changed. So reports TGDaily.

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Google Buyers Influencer Network Firm Famebit

Famebit, which acts as an intermediary between brands and creators of online content, has been purchased by Alphabet in an attempt to generate more revenue from YouTube. So reports Ground Report.

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NetFlix Promotes Gilmore Girls and Reaches 500k Snapchat Users

NetFlix recently had 880,000 people view promotional Snapchat images created by 500,000 users to promote new episodes of the Gilmore Girls. The campaign involved opening a chain of dinners styled after the television show’s Luke’s Cafe. So reports AdWeek.

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Twitter Sends Video App Vine to an Early Death

Twitter has shut down Vine just four years after acquiring the video sharing app after experiencing a big drop in users of the services due to competition from platforms such as Facebook’s Instagram. So reports The New York Times.

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Top Blunders with Landing Pages Revealed

Many firms are successful with driving web surfers to their landing pages, but fail to benefit from the process because their internet sites fail to provide a call to action, are cluttered, or convey a message that is different from what readers were anticipating. So reports Sitepoint.

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Ad Blockers are Increasing the Importance of SEO

In 2015, the use of ad blocking technology increased 41% from the prior year and reached 198 million users. That underscores the need for firms to maximize search engine optimization (SEO) to drive traffic to their content. So reports Business2Community.

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What Key Areas in Digital Marketing Need Improvement?

Digital marketing program failures can frequently be attributed to companies building campaigns based on technology instead of around customers’ needs, according to the most recent CMO Survey, which was sponsored by Deloitte, Duke University, and the American Marketing Association. So reports Forbes.

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Tech Buys Move Beyond CIO Influence

With the rise of digital marketing and the emergence of chief digital officers, more technology is being purchased by executives other than chief information officers. So reports ZDNet.

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