Guests at the dinners were given free coffee in cups with Snapchat scan codes that directed individuals to customize the Luke’s Café logo and share the images with friends.
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NetFlix Promotes Gilmore Girls and Reaches 500k Snapchat Users
NetFlix recently had 880,000 people view promotional Snapchat images created by 500,000 users to promote new episodes of the Gilmore Girls. The campaign involved opening a chain of dinners styled after the television show’s Luke’s Cafe. So reports AdWeek.
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