CMO Tech

CMO Tech (192)

LivePerson Launches Bot Management Platform

LivePerson, which provides cloud-based business messaging technology, has launched LiveEngage for Bots, which can run multiple bots for marketing and customer servicing functions. So reports EContent.

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Salesfusion Rolls Out Platform for Smaller Businesses

Salesfusion has combined its marketing platform and managed services in a new program called Emerging Business Solution that provides marketing automation and other services. So reports MarTechAdvisor.

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Gen Z Presents Unique Opportunities for Digital Marketers

The U.S. website for clothing retailer Missguided includes catchy marketing slogans and images of edgy fashions, including clothes that are frayed. Also found prominently on the company’s website are links to its Instagram shopping service and to “the Native Fox,” which Missguided describes as their favorite Instagram babe.

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How Marketers Are Using Pop-Up Stores More Strategically

The concept of pop-up stores and promotional centers isn’t new as marketers have long traveled extensively to exploit large-scale events, such as music festivals and sport competitions to push their wares. But, unlike spring break promotional events that may reek of beer, body odor, and sunscreen, modern day pop-ups are benefiting from digital marketing. This is likely to make the retail strategy increasingly popular.

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Marketing Tool Tech Integration Severely Lacking: Study

Only 3% of marketers say their technology tools for automation, engagement and deployment are integrated. That's according to a recent survey by the CMO Council and RedPoint Global. So reports eMarketer.com.

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Challenges of Social Media Analytics Likely to Drive Consolidation

In a past episode of Shark Tank, the founders of Sand Cloud walked away with a venture capital deal after explaining how their use of social media has helped them with selling beach towels made from Turkish cotton.

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Increasing Complexity Calls for Digital Specialists

Business managers throughout the years have debated if the best HR strategy is to embrace specialist employees or generalists.

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Big Data is Disrupting Industry, But Blunders Still Occurring

After emerging from its troubled history, big data is driving dramatic disruption of some industries, but it is also generating high profile blunders.

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Coming Soon: Bot-to-Bot Marketing

The growth of voice-based bots, such as Amazon’s Alexa, is likely to result in bots communicating with other bots as businesses create their own digital agents that can respond to consumers’ unique needs. So reports Martech.

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Amazon's Cloud Service Failure Has Far Reaching Consequences

Amazon’s cloud services business called AWS suffered from a service disruption for four hours last week, which caused disruptions to a variety of large firms that rely on the technology platform. So reports USA Today.

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