CMO Tech

CMO Tech (186)

Increasing Complexity Calls for Digital Specialists

Business managers throughout the years have debated if the best HR strategy is to embrace specialist employees or generalists.

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Big Data is Disrupting Industry, But Blunders Still Occurring

After emerging from its troubled history, big data is driving dramatic disruption of some industries, but it is also generating high profile blunders.

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Coming Soon: Bot-to-Bot Marketing

The growth of voice-based bots, such as Amazon’s Alexa, is likely to result in bots communicating with other bots as businesses create their own digital agents that can respond to consumers’ unique needs. So reports Martech.

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Amazon's Cloud Service Failure Has Far Reaching Consequences

Amazon’s cloud services business called AWS suffered from a service disruption for four hours last week, which caused disruptions to a variety of large firms that rely on the technology platform. So reports USA Today.

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The Best Popup Blocker 2017

Poper Blocker, AdwCleaner, Noscript Security Suite, Goodblock, and Opera are the best popup blockers. So reports techrader.com.

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Voice Activated Searches and AI Will Transform Marketing

The growth of voice-activated web searching and artificial intelligence will have far reaching impacts on marketing, with advertisements being targeted to viewers based on complete phrases and questions rather than just key words. So reports CIO.

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Despite Rapid Growth, Digital Marketing Industry Has Casualties

By many accounts, digital marketing is the land of milk and honey. One only has to look at Silicon Valley, California, where residential real estate sales are typically determined by bidding wars as high tech executives compete for housing.

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Advertisers Give Virtual Reality the Thumbs Down

A report by Yes Lifecycle Marketing maintains that only 8% of marketers currently use Virtual Reality (VR) in their advertising and that many marketers have no plans to implement the technology. So reports AdAge.

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Survey Shows Futuristic Technologies Are Key to Customer Engagement

A recent Marketo survey has determined that marketers believe predictive analytics, the Internet of Things and machine learning will be key to improving customer engagement. So reports CMO.

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Coming Surge in Innovation Won’t Be Without Dubious Developments

In the early days of new industries such as e-commerce or the Internet of Things (IoT), exuberance is often excessive and high-profile blunders aren’t uncommon. Add to that an abundance of capital and the end result can be a broad spectrum of developments ranging from brilliant to flaky to even dangerous.

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