CMO Tech (192)
LivePerson Launches Bot Management Platform
- Saturday, 06 May 2017
- CMO Tech
- Written by CMO Tech News
LivePerson, which provides cloud-based business messaging technology, has launched LiveEngage for Bots, which can run multiple bots for marketing and customer servicing functions. So reports EContent.
Read more...Salesfusion Rolls Out Platform for Smaller Businesses
- Saturday, 06 May 2017
- CMO Tech
- Written by CMO Tech News
Salesfusion has combined its marketing platform and managed services in a new program called Emerging Business Solution that provides marketing automation and other services. So reports MarTechAdvisor.
Read more...Gen Z Presents Unique Opportunities for Digital Marketers
- Sunday, 23 April 2017
- CMO Tech
- Written by CMO Tech News Staff
The U.S. website for clothing retailer Missguided includes catchy marketing slogans and images of edgy fashions, including clothes that are frayed. Also found prominently on the company’s website are links to its Instagram shopping service and to “the Native Fox,” which Missguided describes as their favorite Instagram babe.
Read more...How Marketers Are Using Pop-Up Stores More Strategically
- Sunday, 02 April 2017
- CMO Tech
- Written by CMO Tech News Staff
The concept of pop-up stores and promotional centers isn’t new as marketers have long traveled extensively to exploit large-scale events, such as music festivals and sport competitions to push their wares. But, unlike spring break promotional events that may reek of beer, body odor, and sunscreen, modern day pop-ups are benefiting from digital marketing. This is likely to make the retail strategy increasingly popular.
Read more...Marketing Tool Tech Integration Severely Lacking: Study
- Sunday, 02 April 2017
- CMO Tech
- Written by CMO Tech News
Only 3% of marketers say their technology tools for automation, engagement and deployment are integrated. That's according to a recent survey by the CMO Council and RedPoint Global. So reports eMarketer.com.
Read more...Challenges of Social Media Analytics Likely to Drive Consolidation
- Sunday, 26 March 2017
- CMO Tech
- Written by CMO Tech News Staff
In a past episode of Shark Tank, the founders of Sand Cloud walked away with a venture capital deal after explaining how their use of social media has helped them with selling beach towels made from Turkish cotton.
Read more...Increasing Complexity Calls for Digital Specialists
- Sunday, 19 March 2017
- CMO Tech
- Written by CMO Tech News Staff
Business managers throughout the years have debated if the best HR strategy is to embrace specialist employees or generalists.
Read more...Big Data is Disrupting Industry, But Blunders Still Occurring
- Monday, 13 March 2017
- CMO Tech
- Written by CMO Tech News Staff
After emerging from its troubled history, big data is driving dramatic disruption of some industries, but it is also generating high profile blunders.
Read more...Coming Soon: Bot-to-Bot Marketing
- Monday, 13 March 2017
- CMO Tech
- Written by CMO Tech News
The growth of voice-based bots, such as Amazon’s Alexa, is likely to result in bots communicating with other bots as businesses create their own digital agents that can respond to consumers’ unique needs. So reports Martech.
Read more...Amazon's Cloud Service Failure Has Far Reaching Consequences
- Sunday, 05 March 2017
- CMO Tech
- Written by CMO Tech News
Amazon’s cloud services business called AWS suffered from a service disruption for four hours last week, which caused disruptions to a variety of large firms that rely on the technology platform. So reports USA Today.
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