By many accounts, digital marketing is the land of milk and honey. One only has to look at Silicon Valley, California, where residential real estate sales are typically determined by bidding wars as high tech executives compete for housing.

A report by Yes Lifecycle Marketing maintains that only 8% of marketers currently use Virtual Reality (VR) in their advertising and that many marketers have no plans to implement the technology. So reports AdAge.

A recent Marketo survey has determined that marketers believe predictive analytics, the Internet of Things and machine learning will be key to improving customer engagement. So reports CMO.

In the early days of new industries such as e-commerce or the Internet of Things (IoT), exuberance is often excessive and high-profile blunders aren’t uncommon. Add to that an abundance of capital and the end result can be a broad spectrum of developments ranging from brilliant to flaky to even dangerous.