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Advertisers Give Virtual Reality the Thumbs Down

Sunday, Feb 12 2017
CMO Tech
Written by  CMO Tech News

A report by Yes Lifecycle Marketing maintains that only 8% of marketers currently use Virtual Reality (VR) in their advertising and that many marketers have no plans to implement the technology. So reports AdAge.

Among respondents to a survey conducted by the organization, 57% of respondents said VR doesn’t apply to them.

Read the full article from AdAge.

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