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Holiday Retailing Strategies Change with the Growth of Digital Marketing

Saturday, Nov 12 2016

CMO Tech

Written by CMO Tech News

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Digital marketing is causing retailers to rethink their holiday initiatives, which has resulted in the Mall of America planning to close on Thanksgiving and outdoor sporting store REI once again closing on Black Friday. So reports Skyword.

Some retailers that will stay open on Thanksgiving and Black Friday, furthermore, are focusing more on return on investment than on bulk sales numbers.

Read the full article from Skyword.

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