CMO Tech

CMO Tech (186)

Programmatic TV Advertising Yet to Capture Market Share

A recent study by Google found that only 16% of advertising on advanced TV, or TV that is viewed through an over-the-top device (OOD), is sold programmatically.

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New Balance Uses Blockchain to Fight Counterfeiters

New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.

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Expanded Internet Access and 5G to Revamp Marketing

5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.

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Programmatic Advertising Can Survive Increased Privacy Measures

Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.

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Build.com Boosts Conversions with Selligent Technology

After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.

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Vending Machines Get Smart

Marketers frequently discuss the role of digital technology in cutting edge areas of content distribution, such as email, display ads, mobile phone campaigns and streaming video. However, the relentless march of innovation extends into surprising places.

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Innovation Continues at a Rapid Pace in Email Marketing

Email marketing can generate a 38 to 1 return on investment, according to VOX, so it’s not surprising that it continues to be a popular tool for brands to drive sales.

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TV Attracts New Tech After Dethroning Display Ads

As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.

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Google’s New Custom Templates Simplify Web Marketing

Google has launched Custom Templates that seek to makes it easier for marketers to perform analytics and make changes to their websites without having to do coding. So reports MarTech Series.

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Shoppers Embrace Voice Devices for Product Searches

A survey of more than 4,500 shoppers in eight countries by Episerver has found that the number of individuals that use voice-assisted devices, such as Amazon Echo and Google Home, has increased 83% year over year, but only 17% of respondents say they use the devices to make purchases at least once a month. So reports Econsultancy.

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