Estimated reading time: 0 minutes, 13 seconds

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

Firms should now use first-party cookies, fingerprint tracking and cookieless tracking technology to measure performance.

Read the full article from PerformanceIN.

Read 654 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline