Estimated reading time: 0 minutes, 22 seconds

VuLiv Launches Eye Tracking Technology

VuLiv Player, which is an audio-video platform that uses artificial intelligence and machine learning to build predictive and prescriptive content recommendations, has launched an eyeball tracking system to better assess if advertisements are being viewed. So reports Deccan Chronicle.

For example, the technology, which is called EyeVu, will help assess which portions of video advertisements are watched and then identify at what points viewers stop watching content.

Read the full article from Deccan Chronicle

Read 3258 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.