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NBCUniversal Tests Shoppable TV

Saturday, May 11 2019
CMO Tech
Written by  CMO Tech News Staff
NBCUniversal Tests Shoppable TV

An experiment by NBCUniversal that involved placing QR codes on commercials during the “TODAY” show resulted in thousands of scans and sales. So reports PYMNTS.com.

As a result, the network will now roll the feature out to its channels such as NBC, NBC Sports, Telemundo, Bravo, E!, CNBC Prime and USA Network. NBCUniversal is also partnering with Sky to produce targeted TV and it is using machine learning to determine the ideal times to run advertisements.

Read the full article from PYMNTS.com.

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