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Google Launches TV Marketing Tools

Sunday, Oct 22 2017
CMO Tech
Written by  CMO Tech News

Google is seeking to gain dominance in television advertising with a new suite of tools unveiled during the company’s recent Partner Leadership Summit. So reports The Drum.

Among other developments, Google has added features to its DoubleClick for Publishers program that enhance the placement of content and it has created a service that helps forecast seasonal variations in TV viewing.

Read the full article from The Drum.

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