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Machine Learning Platforms Will Flourish, But Brands Must Use Rich Data

Sunday, Oct 29 2017
CMO Tech
Written by  CMO Tech News

ServiceNow is developing its cloud-based machine learning “as-a-service” so that brands won’t have to develop the capabilities internally. However, rich data and a clear understanding of what problems are trying to be addressed will be required to make the technology successful, says Dan Rogers, who is the firm’s global CMO. So reports ZDNet.

In a recent international study of 500 CIOs, 65%t of respondents said they have already made changes to IT structures to accommodate machine learning.

Read the full article from ZDNet.

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