Estimated reading time: 0 minutes, 16 seconds

Media Rating Council Releases Standards for Audience Measurement

Sunday, Dec 31 2017
CMO Tech
Written by  CMO Tech News

The Media Rating Council has released standards for data that is used to characterize audiences at the impression level. So reports MediaPost.

In addition to providing guidance for measuring digital audiences, the standards are also part of an ongoing effort by the Council to develop standards (PDF) for cross-media measurement.

Read the full article from MediaPost.

Read 2899 times
Rate this item
(0 votes)
More in this category: « Virtual Reality Disappoints in 2017, But Still Has Potential How Blockchain Tech Will Change Advertising »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline