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P&G Helped Develop Way Around Apple’s Data Safeguards

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Apple2The move is part of larger effort to get ready for new world where regulators and consumers put stricter limits on the amount of data they provide to marketers, making it harder to identify and reach key audiences.

Read the full article from The Wall Street Journal.

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