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Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.

large 895563 640smallThis means marketers need to be smarter about how they use data and the messages they construct. The research shows that consumers are twice as likely to get a positive impression of a brand from TV ads than from common digital formats.

Read the full article from CMO.

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