APAC (201)
Indian Fast Moving Consumer Goods Firms Slashing Ad Costs
- Thursday, 14 November 2019
- APAC
- Written by CMO Tech News Staff
Fast moving consumer goods (FMCG) companies are cutting advertising costs and opting, instead, to push consumer promotions as sales remain sluggish. So reports Livemint.
Read more...Citing 'Misinformation,' Google Nixes Political Ads for Taiwan 2020
- Thursday, 14 November 2019
- APAC
- Written by CMO Tech News Staff
Google will not run political ads on its online platform leading up to Taiwan's 2020 elections. So reports Focus Taiwan.
Read more...MX Player Pulls in $111M Investment
- Thursday, 31 October 2019
- APAC
- Written by CMO Tech News Staff
Chinese internet behemoth Tencent helped lead a $110.8 million investment in MX Player, an ad-supported video app popular in India that offers streaming services and local playback. So reports Tech Crunch.
Read more...Brands Risk Customers if They Place Ads in 'Low Quality' Environments: Study
- Thursday, 31 October 2019
- APAC
- Written by CMO Tech News Staff
A new Integral Ad Science study shows 65% of Japanese internet users are likely to stop using a brand if its advertisements are placed in a “low quality” environment. So reports Campaign Asia.
Read more...Radio Revenue Dips 10% in Australia
- Thursday, 31 October 2019
- APAC
- Written by CMO Tech News Staff
Metro commercial radio stations saw a 10.2% drop in advertising revenue for the quarter ending in September 2019, according to Deloitte. So reports Mumbrella.
Read more...Watchdog Sues Google Over Location Tracking Used to Boost Ad Revenue
- Thursday, 31 October 2019
- APAC
- Written by CMO Tech News Staff
Critics, and an Australian watchdog organization, are calling out Google’s reported plan to drive ad revenue by tracking user’s location even after tracking settings appear muted. So reports The New York Post.
Read more...Australian-Chinese Newspapers Feeling Ad Pressure from Chinese Government
- Monday, 14 October 2019
- APAC
- Written by CMO Tech News Staff
Chinese-Australian news outlets Vision China Times and The Epoch Times said more businesses are pulling advertisements from their papers after taking pressure from the Chinese government. So reports the Sydney Morning Herald.
Read more...Scroll Media Hops Into Australia from NZ
- Monday, 14 October 2019
- APAC
- Written by CMO Tech News Staff
New Zealand’s Scroll Media is opening an Australian headquarters. So repots B and T.
Read more...Record Setting Entries Received at Ad Club Award Ceremony
- Monday, 14 October 2019
- APAC
- Written by CMO Tech News Staff
India’s Advertising Club handed out awards at its 19th annual celebration with Mindshare, Hindustan Unilever Limited, WATConsult and Mediacom India winning top awards. So reports Indian Television.
Read more...Korean Boycott Plummets Japanese Ad Market
- Monday, 14 October 2019
- APAC
- Written by CMO Tech News Staff
Japanese product advertisements in South Korea dipped dramatically as Japan continues to restrict exports from its neighbor. So reports The Korea Bizwire.
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