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Indian Fast Moving Consumer Goods Firms Slashing Ad Costs

Fast moving consumer goods (FMCG) companies are cutting advertising costs and opting, instead, to push consumer promotions as sales remain sluggish. So reports Livemint.

“Such measures work better at the time of slowdown as consumers look for more value while cutting back on their overall spends,” according to the article. A September report from Credit Suisse shows consumer goods businesses are expecting their worst revenue numbers in 15 years, most likely from rising unemployment, lower farm income and a liquidity crunch.

Read the full article from Livemint.

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