Estimated reading time: 0 minutes, 27 seconds

Publishers Create 'Video Marketplace' to Simplify Buyer Experience

Seven West Media, SBS, Pedestrian Group, Network 10, Foxtel Media and The Daily Mail joined forces and launched a programmatic ‘Editorial Video Marketplace’. So reports the The Drum.

The marketplace will be run by Telaria and will aim to "simplify buyers access to this professionally produced premium content." The news came in the wake of the Australian Competition and Consumer Commission's digital platforms inquiry report calling for government action against tech giants, their monetizing of content and their data collection practices.

Click here to read the full article from The Drum.

Read 2799 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.