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'Foolproof' Ad Shot Down by Regulators

Australian Ad Standards ordered a Sportsbet ad on Twitter's mobile platform to be discontinued because it featured a “negative stereotype.” So reports iGaming & Business.

The ad featured a female beauty pageant contestant with a mobile phone who intimated the betting app was "foolproof" while the word was displayed on the screen. Although the company said the ad was part of a larger campaign in which all sorts of people, not just women, are portrayed as foolish yet still able to use the app, the ad regulators still found it in violation.

Click here to read the full article from iGaming & Business.

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