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Mobil platform advertising is now the most popular method in the world to reach target audiences, but Indian advertisers have encountered a few obstacles as the method has gained popularity. So reports the BW Business World.

India accounts for 8.7% of the world's ad fraud expenditure, which overwhelmingly takes place on mobile applications. Further, the country's diverse linguistics can be tricky when combating voice recognition fraud on mobile applications.

Click here to read the full article from BW Business World.

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