APAC

APAC (202)

Dentsu Adds DEG to Bolster ‘Commerce and Omnichannel' Offerings

The Dentsu Aegis Network bought growing digital ad company DEG for close to $150 million and will integrate it into its Isobar agency. So reports The Kansas City Business Journal.

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WCA Pushes Wine Makers to Take Hard Look at Chinese Marketing Opportunities

The Wine Communicators of Australia is planning a China-Australia Wine Marketing Summit to bring together industry experts and provide attendees with strategies to thrive in China. So reports The Shout

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Battle of the 'Sinking Payphone' Ads Continues

Telstra's advertising dispute case against competitor Singtel Optus was thrown out of court. So reports The Sydney Morning Herald.

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Trivago Under Fire for Misleading Marketing TV Campaign

Hotel comparison site Trivago headed to court over accusations it misled Australian consumers with its advertisements. So reports Skift.

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AVOD Driving Australian Ad Spending, Which Could Hit $17B

GroupM, Australia’s top media purchasing agency, is expecting spending to jump “across nearly every medium” to $17 billion next year. So reports the Australian Financial Review.

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Users Can ‘Buy Lunch’ with Crypto Earned from Watching Video Ads

Japanese video platform service c0ban.tv is paying out cyptocurrency to those willing to watch advertisement videos. So reports Cointelegraph.

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Ad Spending Up In India On Strength of Internet Sales

Zenith's Advertising Expenditure Forecast predicts a 15% growth in advertising spending for India in 2019. So reports Campaign India.

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Contest Asks Aussies to Recreate Victoria Bitter Theme Song for Ad Campaign

Victoria Bitter launched a contest to recreate its theme song, ultimately planning to include new renditions of the classic song in a digital ad campaign. So reports Ad News.

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New Ethics Code Disallows Unattainable Body Images in Australian Adverts

The Australian Association of National Advertisers updated it ethics code to prohibit marketing communications that are contrary to popular health and safety standards. So reports Marketing.

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'Viral Grade' Tool Looks At 400 Variables

Isobar India announced the launch of a new tool designed to predict the "viral potential" of content. So reports Campaign India.

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