APAC (202)
Dentsu Adds DEG to Bolster ‘Commerce and Omnichannel' Offerings
- Saturday, 05 January 2019
- APAC
- Written by Administrator
The Dentsu Aegis Network bought growing digital ad company DEG for close to $150 million and will integrate it into its Isobar agency. So reports The Kansas City Business Journal.
Read more...WCA Pushes Wine Makers to Take Hard Look at Chinese Marketing Opportunities
- Saturday, 05 January 2019
- APAC
- Written by CMO Tech News Staff
The Wine Communicators of Australia is planning a China-Australia Wine Marketing Summit to bring together industry experts and provide attendees with strategies to thrive in China. So reports The Shout.
Read more...Battle of the 'Sinking Payphone' Ads Continues
- Saturday, 05 January 2019
- APAC
- Written by CMO Tech News Staff
Telstra's advertising dispute case against competitor Singtel Optus was thrown out of court. So reports The Sydney Morning Herald.
Read more...Trivago Under Fire for Misleading Marketing TV Campaign
- Friday, 07 December 2018
- APAC
- Written by CMO Tech News
Hotel comparison site Trivago headed to court over accusations it misled Australian consumers with its advertisements. So reports Skift.
Read more...AVOD Driving Australian Ad Spending, Which Could Hit $17B
- Friday, 07 December 2018
- APAC
- Written by CMO Tech News
GroupM, Australia’s top media purchasing agency, is expecting spending to jump “across nearly every medium” to $17 billion next year. So reports the Australian Financial Review.
Read more...Users Can ‘Buy Lunch’ with Crypto Earned from Watching Video Ads
- Friday, 07 December 2018
- APAC
- Written by Administrator
Japanese video platform service c0ban.tv is paying out cyptocurrency to those willing to watch advertisement videos. So reports Cointelegraph.
Read more...Ad Spending Up In India On Strength of Internet Sales
- Friday, 07 December 2018
- APAC
- Written by CMO Tech News
Zenith's Advertising Expenditure Forecast predicts a 15% growth in advertising spending for India in 2019. So reports Campaign India.
Read more...Contest Asks Aussies to Recreate Victoria Bitter Theme Song for Ad Campaign
- Saturday, 01 December 2018
- APAC
- Written by CMO Tech News
Victoria Bitter launched a contest to recreate its theme song, ultimately planning to include new renditions of the classic song in a digital ad campaign. So reports Ad News.
Read more...New Ethics Code Disallows Unattainable Body Images in Australian Adverts
- Saturday, 01 December 2018
- APAC
- Written by CMO Tech News
The Australian Association of National Advertisers updated it ethics code to prohibit marketing communications that are contrary to popular health and safety standards. So reports Marketing.
Read more...'Viral Grade' Tool Looks At 400 Variables
- Saturday, 01 December 2018
- APAC
- Written by Administrator
Isobar India announced the launch of a new tool designed to predict the "viral potential" of content. So reports Campaign India.
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