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AVOD Driving Australian Ad Spending, Which Could Hit $17B

GroupM, Australia’s top media purchasing agency, is expecting spending to jump “across nearly every medium” to $17 billion next year. So reports the Australian Financial Review.

The company is anticipating a 4.4% bump from 2018, where spending is expected to finish at $16.5 billion. Ad supported video on-demand (AVOD) is expected to experience the most growth. Regional TV and print are both expecting to see decreases in spending, according to GroupM.

Read the full article from Australian Financial Review.

 

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