APAC (202)

'Sexy Ronnie' Marketing Ploy Has Japanese Consumers Up in Arms

Japanese izakaya chain Yotteba has launched an advertising campaign featuring a buff, shirtless "red-headed clown" with pubic hair that looks like French Fries coming out of a thong, much to the dismay of social media users and fans of McDonalds. So reports The Vancouver Sun.


AANA CEO: Board of Directors Don’t Get Marketing

John Broome, CEO of the Australian Association of National Advertisers, said while lots of companies’ boards of directors appreciate marketing, few truly understand its potential. So reports Ad News.


Australian Regulators Rule Menstrual Blood OK for Ads

Sanitary pad brand Libra’s advertisements depicting menstrual blood on a woman’s legs and underwear did not breach viewing standards, according to regulators. So reports the BBC.


More Indians Landing Top Marketing Roles

Nirvik Singh, who is taking over as COO of the Grey Group, is the latest Indian to be placed into a top marketing role of a global company. So reports Livemint.


Vietnamese Brand Loyalty Highly Volatile: Report

Vietnamese consumers do not appear to be overly loyal as the most recent rankings of the country’s top brands show sizable shifts. So reports Campaign Asia.


Watchdog Releases Explanation of Lingerie Ads, Tackles S&M, Nipple Pasties

Ad Standards released an overview of its decisions with respect to women’s lingerie after a number of complaints regarding outdoor displays. So reports Mumbrella.


Majority of Australian Households Pay for VoD: Research

Totaling 12.3 million subscriptions, more than half of Australian households have a video on demand (VOD) service. So reports the Australia's ABC News.


Nikkei Takes Home Top Media Prize

Nikkei Inc. won Japan's top media award after producing a series investigating internet privacy, especially as it pertains to large platforms like Facebook and Google. So reports Nikkei Asia Review.


Brand China Summit Touches on AI, ‘KOL’ As Top Marketers Meet

Campaign's Brand Summit China brought together more than 100 top marketers and experts to discuss pressing issues like the nation’s fast-evolving market and the importance of “key opinion consumers.” So reports Campaign Asia.


SEMrush Taking Award’s Submissions, Event Planned for November

Following last year’s first-ever SEMrush awards, the platform is now taking nominations for this year’s AU Search Awards, which is set to celebrate online marketing teams and campaigns at a ceremony in November. So reports CSO from IDG.


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