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Aussie Marketers Struggle with ROI When Using Location Data

Sunday, Aug 18 2019
APAC
Written by  CMO Tech News Staff
Aussie Marketers Struggle with ROI When Using Location Data

According to information from Blis, 68% of Australia’s marketing executives reported they have trouble showing a return on investment (ROI) when compiling and using location data. So reports MarTechSeries.

Further, 25% of respondents indicate they “do not know how to apply location data to their brand.” Location-based advertising has continued to grow and advance despite trouble synthesizing associated data.

Read the full article from MarTechSeries.

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