Estimated reading time: 0 minutes, 23 seconds

A new report shows 230 million Indian internet users, with $300 billion in annual spending power, prefer consuming their online content in Indian languages. So reports Your Story.

The report, ‘Vernacular is NOW, Not the Future’, was compiled by consulting firm RedSeer. Data also indicates that while some startup companies are shifting away from English into regional tongues, there may be value in using English for ads in larger, more diverse, metro markets.

Read the full article from Your Story.

Read 350 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Text Color

Header

Background Color

Footer

Select menu
Google Font
Body Font-size
Body Font-family
Direction
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline