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Vietnamese Brand Loyalty Highly Volatile: Report

Thursday, Sep 19 2019
APAC
Written by  CMO Tech News Staff
Vietnamese Brand Loyalty Highly Volatile: Report

Vietnamese consumers do not appear to be overly loyal as the most recent rankings of the country’s top brands show sizable shifts. So reports Campaign Asia.

A growing economy and expanding consumer class was one explanation cited for the lack of brand allegiance. "Fast-moving consumer goods” brands experienced the most volatility, according to the article.

Read the full article from Campaign Asia.

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