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Brand China Summit Touches on AI, ‘KOL’ As Top Marketers Meet

Friday, Sep 06 2019
APAC
Written by  CMO Tech News Staff
Brand China Summit Touches on AI, ‘KOL’ As Top Marketers Meet

Campaign's Brand Summit China brought together more than 100 top marketers and experts to discuss pressing issues like the nation’s fast-evolving market and the importance of “key opinion consumers.” So reports Campaign Asia.

Violet Fu, the general manager of AdMaster Shanghai, talked about spending pitfalls and refining operations related to “key opinion leaders.” Artificial intelligence, trends in “elevating brand engagement” and the evolution of outdoor media were also covered.

Read the full article from Campaign Asia.

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