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A wide-ranging survey from Amplify shows 90% of 18-30 year olds in Australia “care about what a brand stands for.” So reports Branding in Asia.

The Young Blood survey is now in its fourth year and covered the “hopes, fears and realities of growing up in Australia today.” 64% of the respondents said they would like to see more diversity in advertisements as well.

Read the full article from Branding in Asia.

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