APAC (202)
Expedia Targets Korea For Mobile Marketing Campaign
- Thursday, 16 August 2018
- APAC
- Written by CMO Tech News
Expedia Group plans to make improvements to its mobile platform in order to accommodate global travelers, especially customers in Korea. So reports The Investor.
Read more...Starbucks' China Strategy Relies on e-Commerce Giant
Coffeehouse chain Starbucks will partner with the Alibaba Group to help boost its business in China. So reports Marketing Interactive.
Read more...Japan’s Wakino to Sell Ad Space in Women's Armpits
Wakino Ad Company, a Japanese-based marketing company, is planning to sell advertising space in women’s armpits. So reports CW39.
Read more...Aussie Marketing Groups Release New ‘Best Practices’ List
- Thursday, 02 August 2018
- APAC
- Written by CMO Tech News
The Australian Association of National Advertisers (AANA), Media Federation of Australia (MFA) and Interactive Advertising Bureau (IAB) agreed on a list of “digital working practices” to guide the Australian marketing industry. So reports The Drum.
Read more...Australian CMOs Cite Lack of Control As Major Marketing Obstacle
- Thursday, 02 August 2018
- APAC
- Written by CMO Tech News
Australian CMOs surveyed in a new Dentsu Aegis Network report said insufficient control of digital programs and investments are, on average, their biggest obstacle when it comes to delivering on their strategy. So reports AdNews.
Read more...Australia’s Biggest Outdoor Ad Contract Sparks Alliances in Bidding War
- Saturday, 21 July 2018
- APAC
- Written by Administrator
In an attempt to win Australia's largest outdoor advertising contract, advertising and telecommunications companies are teaming up to submit bids to the City of Sydney. So reports the Sydney Morning Herald.
Read more...Australian Brand Loyalty Dying: Report
- Saturday, 21 July 2018
- APAC
- Written by CMO Tech News
Salmat’s 2018 Marketing Report shows Australian consumers are less concerned with brand loyalty and more interested in shopping for value. So reports CMO Australia.
Read more...GPS-based Ad Collaboration Expected to Boost Chinese Tourist Experience
- Saturday, 21 July 2018
- APAC
- Written by CMO Tech News
Chinese social media company Weibo partnered with KDDI, a Japanese subsidiary, to provide cost-free information about restaurants and other tourist attractions. So reports the Nikkei Asian Review.
Read more...India's 'Brick-and-Mortars' Increasingly Looking to AR/VR: Expert
- Saturday, 21 July 2018
- APAC
- Written by CMO Tech News
Anuj Kejriwal, CEO of Anarock Retail, said "smart" stores are increasingly employing Augmented Reality, Virtual Reality, analytic data and consumer-centric platforms to compete with the emergence of e-commerce in the digital era. So reports Fibre2Fashion.com.
Read more...ADMA, iMedia Partner for Brand Summit Australia 2018
- Saturday, 07 July 2018
- APAC
- Written by CMO Tech News
The Association for Data-driven Marketing and Advertising (ADMA) will partner with iMedia to strengthen a September summit at the Sheraton Grand Mirage Resort, Gold Coast.
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