Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Asian short films are fast becoming a valuable advertising tool by highlighting the role of storytelling in marketing. So reports the Nikkei Asian Review.
New filmmakers in the region stand to benefit from the thriving film market. Films have become "vehicles for sophisticated advertising," the article reads.
The films differ from traditional TV commercials since they don't promote products directly. Tokyo's annual Short Shorts Film Festival & Asia now includes a "branded shorts" category honoring company-sponsored films used for marketing purposes.
Read the full article from the Nikkei Asian Review.
A $4 million advertising campaign backed by San Francisco business…
Women’s clothing company Z Supply has made separate appointments for…
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…