Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Salmat’s 2018 Marketing Report shows Australian consumers are less concerned with brand loyalty and more interested in shopping for value. So reports CMO Australia.
The report shows 20% of Australians reported sticking with one or two brands, while 40% shop without noting the brand. Nearly two-thirds of respondents said they would try a new product if it was on sale or they would get discount points as a result of purchasing.
Consumers also said they expect marketers to use relevant data to offer a "more personalised and one-to-one experience."
A $4 million advertising campaign backed by San Francisco business…
The global ad market will continue its recovery next year,…
Women’s clothing company Z Supply has made separate appointments for…
Nike has announced former longtime executive Nicole Hubbard Graham as…