APAC (202)

Chinese PR Agencies Tighten Performance Metrics

Chinese marketers are more cognizant of performance metrics with respect to their public relations budgets, according to research from R3. So reports Campaign Asia.


Post Merger, Fairfax Journalists' Union Concerned About Blurring Paid Ads, Editorial Content

The Australian Competition and Consumer Commission gave the green light on the proposed merger of Fairfax Media and Nine Entertainment. So reports The Fresno Bee.


Amplify Opens First Overseas Office in Sydney

Brand experience agency Amplify is expanding overseas and setting up shop in Sydney. So reports B and T.


Shanghai Ad Festival Adds AA, IPA Ahead of 2019

The Institute of Practitioners and Advertising Association have agreed to partner with the Shanghai International Advertising Festival to strengthen the U.K.’s presence at the 2019 trade show. So reports The Drum.


Bidooh Moves Into Korean Market with Digital Out-of-Home Expansion

Bidooh, a first-of-its-kind digital Out-of-Home (OOH) platform, entered into an agreement with DBDB Labs to use 10,000 South Korean digital billboard screens. So reports The Business Desk.


Wideopen Platform, Sydney Airport Team Up for Massive Ad Wrap

Sydney Airport and Wideopen Platform partnered to showcase one of the nation's largest advertising building wraps with a new display covering a multi-level car park. So reports Mediaweek.


Australian 'Ad of the Month' Banned Same Day It Nabs Award

A Volkswagen Amarok commercial poking fun about being banned by Australian authorities was, in fact, banned for promoting unsafe driving. So Reports Driving.


Gen. Z Not Married to Prestige Brands

Southeast Asia's Generation Z, commonly referred to as “centennials,” are not particularly interested in "prestigious or famous" brand names when making online shopping decisions, according to a new Dentsu Aegis Media study. So reports Campaign.


BlueFocus Makes PR Play in North America

China's biggest marketing and public relations firm, BlueFocus, is planning to purchase U.S. company Eleven Holdings Inc. with the hopes of expanding into North America. So reports Caixin.


Gambling Companies Double Down on Marketing

Data from Standard Media Index shows gambling companies across Australia are spending more on advertising, now up to $140 million through July. So reports European Gaming.


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