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Gen. Z Not Married to Prestige Brands

Southeast Asia's Generation Z, commonly referred to as “centennials,” are not particularly interested in "prestigious or famous" brand names when making online shopping decisions, according to a new Dentsu Aegis Media study. So reports Campaign.

More than half of the survey respondents said "free delivery" or "fast delivery" were the primary driver for online shopping decisions and 72% said they prefer online shopping to brick-and-mortar experiences.

The survey included 16 to 23-year-olds in Malaysia, Indonesia, Thailand, Vietnam and Singapore. The next strongest factor influencing purchasing decisions was the availability of coupons or discounts.

Read the full article from Campaign.

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