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'Viral Grade' Tool Looks At 400 Variables

Isobar India announced the launch of a new tool designed to predict the "viral potential" of content. So reports Campaign India.

Isobar's ‘viewCent’ is designed to predict how much consumer attention each particular item will receive. A "Viral Grade" is given based on 400 different variables. A test version of the tool is being explored.

Read the full article from Campaign India.

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