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Chinese PR Agencies Tighten Performance Metrics

Friday, Nov 23 2018
APAC
Written by  CMO Tech News

Chinese marketers are more cognizant of performance metrics with respect to their public relations budgets, according to research from R3. So reports Campaign Asia.

As such, store traffic and sales growth are increasingly being tied to marketing judgments. Marketers are also growing more concerned with e-commerce and digital platforms. While PR budgets increased 38% in 2017, brands are actively working with fewer firms.

Read the full article from Campaign Asia.

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