It’s easy for chief marketing officers and technology teams to dismiss using resources to market at industry conferences. After all, more customers and prospects can be reached with digital marketing efforts during a short-time period than can be found at industry events.

A recent B2C report finds that 47% of firms with successful content marketing initiatives have formal strategies in place for the programs, while only 5% of the least effective programs do.

With millions of clients, Amazon is striving to provide unique shopping experiences for each customer, says Neil Lindsay, vice president of Amazon advertising, device sales and marketing. So reports MarketingLand.

The World Wide Web has gone mad with listicles. The style of article that breaks up text into a list of short items has nearly become the norm for conveying information online. For advertisers, there is a new opportunity each time a reader clicks on an additional list item.