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Firms Need to Refocus Their Digital Marketing

Sunday, Feb 07 2016
Strategy
Written by  CMO Tech News

In a study by Teradata, only two out of five companies say they generate revenues from using data aggressively. So reports Tech.co.

This underscores the need for firms to create data-driven marketing programs. With that in mind, firms building data-driven marketing programs should recruit data experts or partner with analytics companies, and implement data-focused cultures while using data to develop differentiated personas.

Read the full article from Tech.com. 

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