Strategy (135)

Marketers Still Clinging to Popular Social Media Myths

Marketers no longer view social media as a fad, but still believe in many myths, including valuing the number of followers rather than the quality of followers and believing that paid advertising is the only way to gain visibility. So reports Forbes.


Are You Telling Your Brand's 'Story' the Right Way?

What do blockbuster films like Star Wars, Lord of the Rings, Avatar and Disney-flicks, such as Brave, Finding Nemo, and Toy Story all have in common? Here’s a hint: It’s in the powerful second word of the last movie in that list: STORY.


How to Implement Savvy Social that Gets Results

If you’re looking for engagement services to help you manage successful brand social campaigns, you might be surprised to see that many social shops no longer just “do social.” They want a piece—usually a big piece—of your production budget. That approach may not be a best fit for your brand, product or service. So, how do you implement savvy social that gets results?


Email, Other Legacy Marketing Strategies Still Work

In the fast paced world of technology, email and other "old school" marketing efforts, such as coupons and spinning signs, may seem archaic and ineffective, but legacy strategies can still generate impressive results. So reports Forbes.


How to Drive Sales with Customer Reviews

Firms can boost their online marketing efforts by embracing both positive and negative product reviews. So reports MarketingProfs.


TapInfluence Offers Resources for Successful 'Influencer' Marketing Campaigns

With consumers developing zombie-like attitudes about banner ads, pop-ups, and the like, marketers are on a perpetual quest for innovative ways to drive growth and establish measurable value to the C-suite that controls budget.


Consumers Still Flip Channels Despite Digital Popularity

Even as digital shopping continues to occupy a major chunk of retail business, marketing professionals are grappling with technology challenges and still paying fair mind to offline efforts.


Cures for Hospital Marketer’s Website Blues

Healthcare marketing has a few inherent challenges that marketer’s in other industries don’t have to grapple with—or at least not to the same extent.


How to Market to Wearable Tech Users

Firms seeking to market their products through smartwatches and other wearable technologies need to make their campaigns hyperlocal and convenient, while being seamless with smartphones, says Kai Gait, global digital director at GSK. So reports Marketing Tech News.


How Will 'Fusion Marketing' Take Brands to the Next Level?

Adapting to the digitally-driven world to promote your brand can mean a lot of different things and involve a variety of approaches to reach consumers.


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