Strategy (138)
Combining Print and Digital Advertising: Firms Attempt to Crack the Code
- Sunday, 23 July 2017
- Strategy
- Written by CMO Tech Staff
By many accounts, the traditional advertising model is increasingly challenging.
Read more...How to Use Content Marketing with Millennials
- Saturday, 08 July 2017
- Strategy
- Written by CMO Tech News
Effective content marketing to millennials entails aggressive segmentation to make sure messages are customized to readers’ interest while also being authentic and transparent. So reports Business2Community.
Read more...Why Influencer Marketing Works
- Friday, 23 June 2017
- Strategy
- Written by CMO Tech News
A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.
Read more...When to Kill Content Marketing Programs
- Friday, 23 June 2017
- Strategy
- Written by CMO Tech News
Firms that lack a content strategy or have generated disappointing levels of engagement, such as weak email metrics, should consider either killing their content or rethinking their programs. So reports Search Engine Journal.
Read more...Top Tips for Video Marketing Success
- Friday, 23 June 2017
- Strategy
- Written by CMO Tech News
Successful video marketing campaigns result from carefully assessing if tutorials, Q&As, interviews, testimonials, and live demonstrations should be included in the programs. So reports Forbes.
Read more...Don’t Miss Out on Video Marketing
- Monday, 12 June 2017
- Strategy
- Written by CMO Tech News
Brands that miss out on video marketing may be making a big mistake. So reports Business2Community.
Read more...Don’t Overlook the Power of Dopamine in Advertising
- Sunday, 04 June 2017
- Strategy
- Written by CMO Tech Staff
Dopamine is a powerful chemical that controls the brain’s reward and pleasure center. In other words, it’s a naturally occurring feel good substance.
Read more...Forget the Beef, Where’s the Product?
- Monday, 29 May 2017
- Strategy
- Written by Administrator
In an ongoing effort to engage customers and attract eyeballs, leading brands are increasingly providing content that isn’t directly tied to products.
Read more...Do Infographics Drive Better Results for Marketers?
- Sunday, 21 May 2017
- Strategy
- Written by CMO Tech News Staff
At a time when Americans are overwhelmed with content from digital and traditional media, brands are increasingly turning to infographics to capture eyeballs and quickly convey data.
Read more...Just (Don’t) 'Nail It' When It Comes to Jargon
- Friday, 05 May 2017
- Strategy
- Written by CMO Tech News
The word marketer-exauso-mania looks like a string of typos or even the result of a word processing program gone astray.
Read more...