The problem, he maintains, is that by the time markets finding meaningful data, the information is no longer relevant.
Estimated reading time: 0 minutes, 23 seconds
No Need for Big Data in Digital Marketing: Opinion
At a time when humanity is creating more data every two minutes than was created from the beginning of time until the year 2000, there is still no need for big data in marketing, says Martin Lindstrom. He is the author of “Small Data: The Tiny Clues That Uncover Huge Trends.” So reports Mumbrella.
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
A $4 million advertising campaign backed by San Francisco business…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Women’s clothing company Z Supply has made separate appointments for…
-
-
-
Dec 08 2023
-
Written by CMO Tech News
The global ad market will continue its recovery next year,…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Nike has announced former longtime executive Nicole Hubbard Graham as…
-