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Amazon Seeks to Create Individualized Customer Experiences

Sunday, Feb 07 2016
Strategy
Written by  CMO Tech News

With millions of clients, Amazon is striving to provide unique shopping experiences for each customer, says Neil Lindsay, vice president of Amazon advertising, device sales and marketing. So reports MarketingLand.

One challenge for his team is identifying priorities for different clients, such as shoppers using Amazon’s grocery store or other customers who use streaming services.

Read the full article from MarketingLand.

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