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Among attendees at the March 2016 MarTech Conference, agile marketing was a hot topic, with individuals debating if their companies were agile or following more traditional strategies. So reports CIO.

With agile marketing, firms breakdown silos, divide projects into smaller chunks, share customer and transaction data across teams and disciplines, and take other measures so that they can quickly respond to new data, changing market conditions, new types of customer engagement, and other developments.

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