Estimated reading time: 0 minutes, 32 seconds

Australian Red Cross Looks to Bolster Donors with Digital Marketing Campaign

The Australian Red Cross is hoping to bring in 100,000 new donations in coming years, and is undergoing a “digital marketing transformation” to accomplish its goal. So reports CMO Australia

Its “megaphone” traditional marketing style is no longer sufficient, said Jude Leon, head of integrated marketing communications. The Red Cross is investing in the Adobe Marketing Cloud in its early stages of the transition, ultimately hoping to close the gap between those who intend to donate blood, but don’t, and those who actually follow through with their intentions. It will also use individualized, geo-targeted Facebook ads to boost appointments.

Read the full article from CMO Australia.

Read 2714 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.