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Australian Ad Market 'Maturing and Diversifying'

Saturday, Sep 08 2018
APAC
Written by  CMO Tech News

A new expenditure report shows video advertising grew 45% in Australia during the last fiscal year. So reports BandT. 

According to the most recent IAB/PwC Online Advertising Expenditure Report, overall digital advertising revenues jumped 11% to $8.5 billion. The market is "maturing and diversifying," the article reads. Notably, mobile spending is up 39%, and general display advertising is up 15.2%. 

Read the full article from BandT.

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