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Pantene Campaign Addresses Japanese Norms in Job Hunting Women

Sunday, Oct 21 2018
APAC
Written by  CMO Tech News

In a first-of-its-kind effort, Pantene in Japan has launched an advertising campaign aimed at encouraging students to exude confidence and individuality while job hunting.

The campaign is based on the outcome a 1000-student survey about their "real intentions" while job searching. The advertisements will run at rail stations, in newspapers and on YouTube.

Read the full press release.

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