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Contest Asks Aussies to Recreate Victoria Bitter Theme Song for Ad Campaign

Saturday, Dec 01 2018
APAC
Written by  CMO Tech News

Victoria Bitter launched a contest to recreate its theme song, ultimately planning to include new renditions of the classic song in a digital ad campaign. So reports Ad News.

The contest was launched with the hashtag #VB50yearsofcheers in Melbourne, and featured renditions by opera singer Maddie Featherby, Rock Group Diet and Horns of Leroy Brass Band. A push to appeal to younger beer drinkers included a new clothing line and tattooing campaign.

Read the full article from Ad News.

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